HOW CAN
HELP YOU?
VIRTUAL FOCUS GROUPS
INSIGHT EXCHANGE
GO FROM KICK-OFF TO FINAL REPORT IN LESS THAN 3 WEEKS WITH INSIGHT EXCHANGE VIRTUAL FOCUS GROUPS
Utilize Illuminas’ Insight Exchange Community of Senior IT Executives from Enterprise organizations to get the feedback you need today.
WITH VIRTUAL FOCUS GROUPS VIA THE INSIGHT EXCHANGE YOU CAN ACHIEVE RESEARCH THAT IS:
FAST
Research results delivered in weeks, not months.
ON DEMAND
Our pre-recruited and pre-qualified Senior IT Executives are ready to participate in your research today.
COST EFFECTIVE
Save your most valuable assets - time and budget.
CONTACT
Contact Illuminas to launch your activity.
HOW IT WORKS
RECRUIT
Illuminas will recruit 8 pre-qualified Senior IT Executives for each group, and collaboratively prepare a discussion guide with our client.
Within days, the focus group is set-up, moderated and overseen by Illuminas Researchers. Virtual focus groups are conducted using web-conferencing technology.
RESEARCH
In less than 3 weeks from kick-off you will have a written report answering your most pressing research questions.
REPORTING
THE DETAILS
Similar to a traditional focus group, you can listen-in and view the focus groups online in real-time.
Simultaneous streams of feedback from the audio bridge and chat allow for a richer response to each question.
The online focus groups are audio and video recorded and the files can be provided to you within hours.
The web conferencing technology allows for polling participants for a “show of hands,” visual content and screen sharing.
WHAT OUR CLIENTS ARE SAYING
Cisco’s experience with virtual focus groups on Illuminas’ Insight Exchange was nothing short of phenomenal. We were in dire need of concept/message/name testing and had an incredibly short timeline in which to get it done.
This should come as no surprise but Illuminas was able to recruit and facilitate multiple focus groups among their Insight Exchange Community, analyze the data and provide exceptionally insightful reporting all within a few weeks. To put it mildly, it was a simply amazing effort!
IDEAL FOR ANYONE IN MARKETING OR RESEARCH LOOKING TO:
TEST
Ad Campaigns
​Messaging & Positioning
​Product Concepts
Naming
UNDERSTAND
IT Strategy for Technology
Budgetary Priorities
Brand Perceptions
