AUSTIN, Texas- April 13, 2016- Illuminas (www.illuminas.com), a globally recognized market research consulting firm, announced today the launch of a new research-oriented community of IT executives. The Illuminas Insight Exchange (www.insightexchange.tech) hosts CIOs, CTOs and other senior technology officers from some of the largest enterprises in the US. Every community member is specially recruited and vetted to guarantee their knowledge and expertise in the technology market. At launch the community will include 100 members and is expected to grow to meet anticipated client demand.
“The technology market is constantly shifting, and it is more important than ever to make sure that you understand what is going on in the marketplace and how to communicate your brand value proposition in the right way.” Said Illuminas CEO Jay Shutter. “Regardless of whether you’re just looking to get a general read on market perceptions or if you want to test a specific campaign, right now it is extremely difficult and expensive to get feedback from a CIO. Our goal with this community is to allow you to get feedback from 20 CIOs- and to get it by lunch-time tomorrow if you need it that quickly.”
The community is designed specifically to increase a marketer’s or researcher’s ability to reach and understand high-level IT decision makers. Built on icanmakeitbetter’s agile research platform, Illuminas can deploy a research activity in a matter of minutes and have insights available in a matter of days. The platform allows for a wide range of qualitative and quantitative research activities, including surveys, discussion boards, focus groups/chat sessions and diary activities, with real-time and custom reporting options.
“We’ve been working with the world’s leading B2B technology brands for over 20 years and from that experience we have become experts at reaching and speaking with their target audiences, especially the C-Suite.”
“The combination of our expertise and the icanmakeitbetter platform will allow us to deliver insights from the C-Suite that help current and future clients go to market with complete confidence.”
Illuminas is an award-winning, full-service research consultancy that delivers strategic marketing intelligence across B2B and consumer markets worldwide. Whether you are trying to identify key market trends, solve critical business issues or create leading brand strategies, our team of expert research consultants will recommend the most appropriate combination of quantitative and qualitative research tools to meet your objectives. Some of the biggest and most successful companies in the world come to us because we understand their business needs and we reach beyond the data to tell the story behind the research. For more information about the Insight Exchange or other Illuminas services you can go to their website at www.illuminas.com.